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Bernard Lim


FinCARE® was founded by Bernard Lim in 2013. It was started as a community outreach initiative to provide pro-bono financial counseling to the needy in our community by volunteers from the financial services industry.  In a press interview at the launch of FinCARE®, he said, "We see a dire need, reinforced by recent news about rising credit card debt. People who are in the best position to address the issue are financial services professionals. We can help people break out of the poverty cycle by teaching them how to manage money, even basic things like budgeting, understanding value, and starting to invest. By understanding the problems of welfare clients, how debt works, and bankruptcy issues, our members can also understand their own work better."

Bernard developed the Student Engagement & Educational Development (S.E.E.D.) Money program as part of a community service project under the Straits Times School Pocket Money Fund (SPMF) to educate and equip youths with simple tools on how to manage money.

In August 2019, Fincare Global Pte Ltd was incorporated as a social enterprise to enhance the scope of services and training in financial wellness.

BERNARD LIM CFP® CSFE® AFCouns® is Chief Executive of Wealth College (division of Wealth Hub Pte Ltd). With about 30 years of experience in the financial services industry, he has extensive experience in training and coaching practitioners in counseling and financial planning all over the world. To date, more than 10,000 practitioners have been trained through his highly practical and engaging sessions.

He has designed and delivered highly-rated courses ranging from broad-based topics like financial counseling and education to specialized subjects like estate planning. His L.i.F.E. - Living in Financial Excellence® Program has received rave reviews from attendees around the world including the well-respected Personal Finance Employee Education Foundation (US).  His financial counseling programs have been extremely well-received by the civil service while his Estate & Legacy planning training has reached financial service professionals through banks, insurers, and independent financial advisers consistently achieving more than 90% rating in attendees' feedback.

Bernard is also in constant demand for speaking engagements through private & public organizations and professional bodies around the world – from Jakarta, Taipei, Dubai to Vancouver. He is an adjunct of the Singapore Management University’s Financial Training Institute and a certified transformational life coach. He has also been interviewed on the Business Times, the Straits Times, Radio CNA938, and Channel 5’s CommonCents. He is a member of the Association for Financial Counselling & Planning Education (US) and the founder & president of the FinCARE® (Financial Counselling, Aid & Resilience Education) – a community services initiative of the financial services industry.

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